Tides are not about how hard gravity pulls — they are about how differently it pulls across a body. The near side feels more than the far side, and that difference stretches you: Δg ≈ 2GM·r/d³, falling off as 1/d³, far faster than gravity’s 1/d². The Moon raises Earth’s oceans; close enough (see the Roche limit) the same difference tears moons apart.
The demo computes the tidal gradient 2GM·r/d³ across a body (illustrative μ): live demo
“There is one tidal bulge, on the Moon’s side.” — there are two: the far side bulges too, because it is pulled less than the Earth’s center. cited
The gradient, not the pull, moves oceans. physics
On i-13, the tidal gradient 2μr/d³ across a body (illustrative μ) is a tiny stretch: