A real signal secretly has a phase — you just cannot see it from one channel. The analytic signal makes it visible: take the real wave as I, compute its Hilbert transform (every frequency shifted 90°) as Q, and the complex pair I + iQ now has a well-defined instantaneous amplitude (its envelope) and instantaneous phase. For a pure tone the Hilbert transform of cosine is sine, so the analytic signal is a clean rotating phasor of constant magnitude. It is how you extract an envelope, an instantaneous frequency, a phase — the operator that lifts the phase channel out of a one-dimensional wave.
The demo forms the analytic signal of a tone (real + 90°-shifted) and shows its magnitude is constant (the envelope) while its phase advances: live demo
“A real signal has no phase.” — it has a hidden quadrature; the Hilbert transform reveals it and the envelope with it. cited
A flat real wave lifted into a rotating phasor — its hidden phase and envelope brought into view. phase extracted
On the canonical compiler, the analytic signal’s squared magnitude is constant across instants (the envelope) while the pair rotates: